Digital Marketing

Key Features of Digital Marketing :

The first phase of the program is evaluation - we have to understand the current situation in order to set the proper course for change. We will perform a detailed Site Analysis on the enterprise or corporate website and key content pages from various business units using our detailed checklists and audits to determine how well your site is complying with the various search engine algorithm attributes.

This analysis helps to identify macro and micro problems that result in poor rankings and few visitors from search engines. Each identified problem will include a detailed explanation of the problem, the degree of impact on rankings, and specific recommendations on how to improve the problem. Some of the key elements of this review are as follows:

Review and Analysis:
• Website Spider ability Analysis
• Navigation Structure Review
• HTML and XML Template Review
• Site Programming and Coding
• Algorithm Compliance Audit
• Organizational Keyword Audit
• Content/Keyword Density Analysis
• Link Popularity/Relevance Audit
• Initial Ranking Report
• Keyword Analysis
• Competitor Analysis
• Once the analysis is completed, a detailed written report will be developed outlining all of the issues encountered on both a site level and a page level.

After a thorough evaluation, the next step on the roadmap is to develop the "solution" to making the various changes necessary to make the site and the content more compatible to the search engine algorithms.

Every solution is unique to the enterprise since not every company has the same problems with their site. Some issues are easy to solve while others more complicated. The solution typically takes into account at least the following areas:

On Page Optimization
• Keywords Optimization /
• Webpage Optimization
  ○ Content Optimization
  ○ Keyword Density
  ○ HTML code & Meta Content Optimization
  ○ Title Tags / Header Tags Optimization
  ○ Anchor Tags Optimization
• Website URL Structure Optimization
• Image Optimization / Alt tag Optimization
• Meta tag Creation & Optimization
• Internal Linking / Title Tag Optimizations
• HTML Sitemap Creation & Regular Updation
• XML Sitemap Creation and Submission
• Robots.txt Optimization
• Assisting 301/404 Page Management
• W3c Validation of Website
• Language & DocType
• Favicon
• Google Analytics Setup

At the conclusion of the Solutions Development Phase, you'll receive a business impact report that prioritizes both the critical issues and the less-critical issues. More importantly, you'll have an understanding of the value of resolving these issues in a matrix format that reflects the relative importance of the issue in terms of the algorithm attribute, which is impacted.

Once we understand what we need to do, how we are going to do it, and who are going to do it with - it is time to get it done!

This Phase can take many forms with a preference to internal teams making the changes and editing content. However, where resources are not available, we can provide them to get specific tasks completed or those that are beyond the internal team's abilities.

• Link Building Activities
  ○ Manual Directory Submissions
  ○ Site Bookmarking
  ○ Manual Article Submissions in Local / Niche / Relevant Directories
  ○ Press Release Submissions (Articles shall be provided by client)
  ○ Social Bookmarking Submissions
  ○ Blog Submissions
• Classified Submissions
• RSS Feed Generation & Submission
• Search Engine Submission in Relevant Categories (Google, Yahoo & Bing)
• Site Verification in Google, Yahoo & Bing Webmasters
• Site Performance Analysis / broken link management
• Google Analytics Setup
• Facebook & Twitter Profiles

Social Sharing & Bookmarking
We bookmark Service / Product page / Article / News / Blog post / Story in top visited bookmarking sites - making shareable among networks, drive visitors

Social Media Networking
(We promote your business through creating networks in most popular & targeted communities - boosting traffic & brand identity)
• Facebook
• Twitter
• Google+
• Pinterest
• Instagram and other relevant Social Networking Sites

Video & Media Marketing
We promote your business through video sharing sites - driving masses of traffic from video sites having high visits (Videos shall be provided by client)
• Youtube
• Vimeo
• Dailymotion
• Metacafe and other video sharing sites

Article Promotion
We create business focused articles & publish them in popular article sites like Ezinearticles, Articlebase etc.- generating backlinks & real traffic
• Article Creation
• Article Submissions (for each article)

Press Media Exposure
We create & Distribute news article or media release in popular News sites like Bignews, Prinside, Sbwire etc. - giving instant exposure & quality traffic
• Press Release Creation
• Press Release Submissions

We create interesting blog posts & regularly update official blog - creating brand identity & gaining returning visitors/subscriptions
• Blog Setup
  ○ On Wordpress/Blogger platform
  ○ Wordpress blog integration on site domain
• Blog Optimization (Navigation/Subscribe option/Plugin)
• Blog Post Updation
• Blog Marketing
• Blog Commenting

Content Sharing Sites
We create content networks and publish content in impressive way - Giving more exposure and boost ultimate readership

With a detailed implementation program up and running we focus on managing the progress by reviewing project tasks as well the incremental performance increases during implementation. During this phase we refine the various scorecards and match them to the business case to ensure we are on track and demonstrating overall value and ROI.

All reports will be sent end of the month. This will give the google analytics, show you how the keywords and the website has been performing as we move on ahead.
• Search Engine Ranking Reports
• Keyword Ranking Report
• Google Analytics Report
• Alexa Analytics Report
• Traffic Status Report
• Page Loading Speed Reporting

The keyword research will be done after awarding the contract to us. Once the keywords are frozen, based on the competition we will be in a position to give the milestones more accurately. But as a thumb rule we have been able to deliver at least 30-40 % of the keywords to come on the page in 3 months. 40- 60% of the keywords in month 5 and month 6 onwards 70-90% of the keywords would be in the top unless and until the keywords are not too very generic and competition is very high.

• Content, Articles, Videos, etc., shall be provided by client
• Strategy may vary as per the site theme & targeted community, however total man hours • specified will be spent in the marketing campaigns
• Reports will be given monthly
• Access details to all the accounts will be provided to the client
• Submissions will be done manually by trained experts
• Submissions will be done in relevant and quality directories
• All our services are Ethical, search engine compliant and SEO friendly
• Articles and Press releases will be unique & user friendly
• Articles & Press releases will be approved by the client before submitting
• Quality and popular directories will be chosen for submission
• We create unique email account and user account for each client
• All social bookmarking will be optimized with proper tags and titles
• Social Networking and forum posting will be done in the targeted niche
• Price does not include ads credits from social networks like facebook, google, linkedIn, twitter or any other ad network.

Terms & Conditions:
• 100% payment should be made in advance
• If consecutive payments are delayed by 7 days, SEO/SMM services will be terminated automatically including Invoices
• All payments to be made in favor of Hostingnox Solutions
• All payments including Cheques, Online/NEFT transfer, payments through payment gateways using credit card, debit card and net banking are subjected to clearance

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